Gold promotes the production of collagen and elastin, giving the skin healthier glow. Bee venom has been widely used in ancient medicine. It stimulates the production of collagen and elastin, moisturizes the skin and makes it more elastic.
Romans used gold preparations for treatment of skin lesions and sores. It is believed that Cleopatra wore pure gold for a radiant complexion. In ancient Chinese medicine, gold was the secret to youthful skin. Today, gold leaf is used in the treatment and rejuvenation of skin conditions.
As skin ages, it loses its naturally-occurring collagen which results in sagging skin and fine lines and wrinkles. Bee venom therapy works to reverse the effects of ageing by encouraging the stimulation of natural collagen and elastin. Applying small amounts of bee venom creams to the skin fools it into thinking it has been stung. Blood is sent to the affected area which in turn stimulates the production of collagen, which strengthens body tissue, and elastin, which helps the skin stay firm and youthful. Regular users of bee venom therapy beauty products like eye cream, venom masks, ointment and serum can notice a number of benefits including improved skin texture and firmness, the reduction of pores, fine lines and wrinkles, and reduced pigmentation and sun damage.